06 Jan Bettina Mercado of Bettina Cosmetics: Five Things You Need To Know To Succeed In The Modern Beauty Industry
This story was originally published by Medium
Share your story — customers support businesses that have a compelling story. You are the person behind the brand and customers want to know who they are supporting and why. When I began to invest in marketing, the suggestion was not to let people know the brand was Puerto Rican because a city like Paris sounded more luxurious. I insisted on letting people know who our brand was because that is who I am and it proved them wrong. Nationality is not what opened our doors but the fact that we were a brand they knew and could trust because of our commitment to quality.