08 Jan Bettina Cosmetics strengthens US market reach with Walgreens deal
This story was originally published by Cosmetics Design
Just this week, the Puerto Rico – based color cosmetics brand announced signing a deal with the pharmacy retail chain that brings a sizable selection of Bettina nail polish into over 600 Walgreens stores.
Bettina Cosmetics was founded in 1963; and current company President, Bettina Mercado has led the family owned beauty brand since 2001.
“When my family gave me the opportunity to take over this company, which has been a family business for six decades, I had a successful acting career in New York. However, I took a chance and embraced this project and we have already seen the fruits of our effort,” says Mercado in a media release circulated by the brand this past Monday.