03 Aug Global Mattress to place first mainland locations in Central Florida
Original Post www.bizjournals.com
By Ryan Lynch – Staff Writer, Orlando Business Journal
Jul 18, 2018, 9:34am EDT Updated Jul 18, 2018, 9:46am
A Puerto Rican mattress sales chain is making its first expansion into the continental U.S. through Central Florida.
Global Mattress currently has three stores under construction in Kissimmee, Orlando and Lake Nona, which are slated to open in 2018. This comes after the chain opened its first mainland location July 13 at 901 Currency Circle in Lake Mary.
The company plans to open several more stores in the area by 2019 in Sanford, Winter Garden, St. Cloud, Winter Park, Orange City and near Lake Lona.
Each store will have roughly 50 employees and represents an investment of $850,000 from the company.
The chain’s move stateside was pushed by an increased number of Puerto Ricans migrating to the Central Florida area following last year’s Hurricane Matthew. “Brand recognition was a key factor in the expansion to Central Florida, home to a thriving Puerto Rican community,” Global Mattress director of communications Maria Isabel Sanquirico said in an emailed response. “It makes perfect business sense to follow that target market, while simultaneously broadening our reach to include other demographics.”
Global Mattress was founded in 1987 and currently has 14 locations and a manufacturing facility in Puerto Rico. It makes and sells mattresses without having a middleman. The company started a new hybrid shopping experience across its stores starting with Lake Mary, where shoppers can use a tablet to buy while they sample mattresses.